2003-2005 Germany - Fontamar
Lead Marketing Designer
Transform from health to Spa
The Challenge
- Insolvent health resort with focus on therapy
- 2003 - Focus on therapy no longer supported by German Health Insurances
- Investments already made in new wellness experience areas
- Very few guests
- No Designer
What we had to do
- Start competitor analysis
- Increase UX Research
- Establish relationships to the community
- Inspire all colleagues to do more
- Build brand patterns for all media
- Boost marketing
My Role
- Start the competitor analysis
- Increase UX Research
- Establish relationships to the community
- Inspire all colleagues to do more
- Build brand patterns for all media
- Boost marketing
The Brand so far
- Most of the media was still focused on Health Services
DAMP 2000 - East coast
Competitor Analysis
- Professional photography
- Consistent brand design
- Modern Website
- East Coast
What we had to do2/5
- Establish relationships to the community
What we had to do3/5
- Inspire colleagues to do more
What we had to do4/5
- Create patterns for all media - Starting with better photos
What we had to do5/5
- Boost marketing by designing and publishing a whole new range of flyers, ads, articles, brochures and a website.
What has changed
- More guests who are normally booking wellness at the east coast came to us
- Fully booked wellness therapies during peak-time
- Fully booked sport and wellness events
- Significantly more bookings in the winter
- After two years the company got rid of the insolvent status
